Overview of Our Data Collection Practices

At calyvenastora, we use various tracking technologies to improve your experience on our savings platform. These technologies help us understand how you interact with our services, remember your preferences, and provide personalised content that aligns with your financial goals.

This policy explains the different types of tracking methods we employ, why we use them, and how you can control your data preferences. We believe in transparency about our data practices and want you to feel confident about how your information is handled.

Types of Tracking Technologies

How These Technologies Work

When you visit calyvenastora.com, small data files are stored on your device. These files contain information about your preferences and activity. Some expire when you close your browser, while others remain on your device to remember you on future visits.

We also use pixel tags and web beacons - tiny invisible images that help us understand email engagement and website usage patterns. These work alongside cookies to provide a complete picture of how our platform performs.

Data Retention and Your Control

How Long We Keep Information

Different types of data have different retention periods. Essential cookies typically expire after your session ends, while preference cookies might last up to two years. Analytics data is usually retained for 26 months, and marketing cookies generally expire after 13 months.

We regularly review stored data and automatically delete information that's no longer needed for its original purpose. This helps us maintain lean, relevant datasets while respecting your privacy.

Browser-Based Controls

Most modern browsers give you detailed control over cookies and tracking. You can block specific types of cookies, delete existing ones, or set up automatic deletion when you close your browser. Here's where to find these settings in popular browsers:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Preferences > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Third-Party Services

We work with trusted partners who provide analytics and marketing services. These companies have their own privacy policies and cookie controls. You can opt out of many advertising cookies through the Digital Advertising Alliance or similar industry organisations.

How Tracking Enhances Your Experience

When you allow tracking cookies, we can provide a more tailored experience. For example, we might remember that you're particularly interested in high-yield savings accounts and show you relevant articles about maximising returns. Or we might notice you frequently check our budgeting tools and highlight new features that complement your financial management approach.

Analytics help us identify pain points in the user journey. If we notice people struggling with a particular form or abandoning a process, we can make improvements. This ongoing optimisation benefits all our users, creating a smoother, more intuitive platform.

Without these insights, we'd be operating somewhat blindly, making changes based on guesswork rather than data-driven understanding of what actually helps our users achieve their savings goals.